Rimmel London has just joined the ranks of beauty brands extending their inclusivity to all genders. British YouTuber Lewys Ball is just 17, but he’s already one of the new stars of Rimmel’s latest campaign London Look.
Lewys appears alongside a slew of diverse models in a newly released video for the campaign, called #LiveTheLondonLook. Wearing a chartreuse bomber jacket and touching up his already fierce eyebrow game, Lewys declares in the vid, “Anybody can wear makeup, no matter who you are.”
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